This impact post campaign for the Jewish Federation & Foundation of Northeast Florida was designed to enhance donor transparency and engagement by illustrating the direct impact of their contributions. I conceptualized, scheduled, and created content that specifically highlighted where donor funds were allocated and, most importantly, who those funds supported. The campaign aimed to forge a stronger connection between donors and the organization's mission by showcasing tangible outcomes, such as the provision of protective vests for Jewish Agency employees working in absorption centers. By focusing on the "who" and the "where," the campaign effectively demonstrated the real-world impact of donor generosity.
The campaign led to a noticeable increase in engagement and audience growth across platforms, strengthened community trust, and laid the groundwork for continued support and visibility.